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> "Informed consumers" make up (at a guess) less than 5% of the overall smartphone market, for some value of being informed about online privacy.

This 'Online Privacy' I've seen thrown around is such a general term that encapsulates both explicit and anonymous data. Facebook isn't outing people or sharing your phone number with anyone who asks for it. Much of what they do with the data is provide contextual ads or information to a user that helps improve their lives as well.

Until people realize this separation, there is too much of a witch hunt in the name of 'online privacy.'




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