On: Facebook Home

[grecy]

Agree, though is it actually much different from say http://www.apple.com/macbook-pro/ ?

[eric-hu → grecy]

I would say it is. A hero animation carries much more information than a single image does.

[bherms → eric-hu]

for anyone else interested in what approach they were using for it:

<video style="display: block;" class="_534g" id="fbhome-cinemagraph" autoplay="1" loop="1"><source src="https://fbcdn-dragon-a.akamaihd.net/cfs-ak-ash3/676434/970/1... /><source src="https://fbcdn-dragon-a.akamaihd.net/cfs-ak-prn1/676663/942/1... /><img class="_53ol _53ol img" src="https://fbcdn-dragon-a.akamaihd.net/cfs-ak-ash3/676513/617/1... alt="" /></video>

[zevyoura → bherms]

Interesting; cinemagraph is a reference to a style of .gif animation popularized on tumblr and reddit's /r/cinemagraphs.