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Facebook, like Google, has the goal of getting users to use their service more - as they are an advertising platform. Google Glass means people will search more - when they're away from the computer. Google investing in better internet means people will have quicker connections, which means they'll again means they'll be searching more.

Here, by increasing the likelihood people are engaged/interested in Facebook status events, Facebook will drive users back to their core platform, whether it's their core app or the desktop version - where they will, indeed, get more impressions for their advertisers. I doubt they are dumb enough, though, to actually do this through the home screen of our phones.




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