On: Coming soon: 37signals University

[ptn]

I don't think they need the money, I think they want it. And that's perfectly fine, they can be doing this for both the money and passion.

[josefresco → ptn]

Just replace 'need' with 'want' and there's your answer. There's no shame in wanting more, as long as you do something good with that 'more' you get.