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The kernel of their user-hostile decision is right here:

Right now, you’re barraged with a lot of internet advertising, popups, etc… This has become part of the internet experience. At the core, we’re simply trying to better customize some of this experience. And possibly give you access to highly relevant local advertising.

"Hey, we're just going to take a piece of the shitty ad-laden pages you visit. Maybe you'll see something you like, but chances are low and beside the point."




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