Be careful not to mix sales with reservations and deliveries.
Tesla has a backlog of about 15000 vehicles, and it will take them all of 2013 to produce those cars.
You can reserve one, but the actual sale will not happen until the car has been manufactured. The backlog dates back to before the NYT article, so you cannot determine the effect of the NYT article based on the sales numbers of this press release.
You may be able to see the effect of the NYT article in the number of new reservations Tesla has received this quarter (when it is disclosed), but there are also positive effects that play in; The "Car of 2012" award last year, and the "Green car of 2013" award last week. Those could affect sales positively.
There are also plenty of positive reviews, so a single bad review would probably not have that significant an effect on the sales.
Well you are right (after making me go back and re-read it) "vehicle deliveries (sales)" So this is really a hat tip to the production/delivery team vs a sentiment on orders and demand.
Tesla has a backlog of about 15000 vehicles, and it will take them all of 2013 to produce those cars.
You can reserve one, but the actual sale will not happen until the car has been manufactured. The backlog dates back to before the NYT article, so you cannot determine the effect of the NYT article based on the sales numbers of this press release.
You may be able to see the effect of the NYT article in the number of new reservations Tesla has received this quarter (when it is disclosed), but there are also positive effects that play in; The "Car of 2012" award last year, and the "Green car of 2013" award last week. Those could affect sales positively.
There are also plenty of positive reviews, so a single bad review would probably not have that significant an effect on the sales.