We need to teach the highly educated man that it is not a disgrace to fail and that he must analyze every failure to
find its cause. -- Charles Kettering
When hacking tech, this kind of failure analysis happens all the time. In fact, it's not even recognized as failure; it's all flow, most of the time anyway.
When going into business, when I build and they don't come -- that's different, right? Social rejection. A slap in the face. YOW!
Nothing to analyze.
Or is there?
Sometimes, a product launch fails because of a lack of awareness of how people actually buy things:
In [1], we read "The typical potential customer is full of doubt:
* They’re unsure if they want what you’re selling.
* They’re unsure how it would help them.
* They’re unsure if they should trust you, if you’ll deliver.
* They’re unsure if the price is reasonable.
* They’re unsure if they should buy now or wait til later, when the need seems more pressing, or when they remember it again."
When hacking tech, this kind of failure analysis happens all the time. In fact, it's not even recognized as failure; it's all flow, most of the time anyway.
When going into business, when I build and they don't come -- that's different, right? Social rejection. A slap in the face. YOW!
Nothing to analyze.
Or is there?
Sometimes, a product launch fails because of a lack of awareness of how people actually buy things:
In [1], we read "The typical potential customer is full of doubt:
* They’re unsure if they want what you’re selling.
* They’re unsure how it would help them.
* They’re unsure if they should trust you, if you’ll deliver.
* They’re unsure if the price is reasonable.
* They’re unsure if they should buy now or wait til later, when the need seems more pressing, or when they remember it again."
Faced with this reality, what hacks are possible?
[1] http://unicornfree.com/2013/3-critical-non-obvious-ingredien...