In that case is not deceptive. They are selling the culture, and you know. But if you wish them to sell (or focus) in something else, despite the fact they are selling the culture (in your words), is not their fault!
Deception is say something and do otherwise...
BTW, I don't think Apple is deceptive. Google? Yeah, but Apple is very upfront: They sell things at high-value, you get into the culture, things are they way -probably the better, if you agree-, their focus is design. Is not cristal clear that now?
Deception is say something and do otherwise...
BTW, I don't think Apple is deceptive. Google? Yeah, but Apple is very upfront: They sell things at high-value, you get into the culture, things are they way -probably the better, if you agree-, their focus is design. Is not cristal clear that now?