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When society is involved, controlled experiments are impossible.

Take a look at the front page of a common "new media" blog: http://dailykos.com/

As of this moment, about 18 out of the 20 posts are using old media (almost always newspapers) as a source, with the bloggers' total contribution being opinion. Picture that same blog, and every other source of information on the web, without the dead tree reporters. There's a serious void threatening there.




Picture that same blog, and every other source of information on the web, without the dead tree reporters.

But this is like arguing that, if Internet Explorer stopped working tomorrow, 90% of web users would be out of commission for years. Whereas, in fact, if IE stopped working tomorrow there would be a brief panic for a day or two until the world's techies, armed with handfuls of installation media for Firefox, Safari, Chrome and Opera, filled in the gap. After which things would continue much as before. (Except that many websites would be cheaper to build and would work better. But let's not get into that. ;)

There would be several years of intense pain on the edges as various people and companies who have tied themselves too closely to the IE codebase scrambled to adapt to the new world. But in ten years nobody would even remember IE, just as few people today remember Lotus 1-2-3.

Of course today's blogs depend on dead-tree reporters. Dead-tree reporting is available in abundance -- indeed, in many niches there is a massive surplus of it -- because it is subsidized by steady outside sources of revenue derived (in part) from monopolies on local advertising. It was hard to compete against that subsidy, while it lasted. But that subsidy is smaller now, and shrinking. [1] And we just don't know what happens next.

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[1] Though, in fact, I don't think it is gone. The death of print media may be greatly exaggerated. It's hard to tell the difference between an extinction-level event and an event that will reduce the population by a mere 85% when you're in the middle of it. And simple mismanagement has a lot to do with the newspapers' current plight.




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