If they are hearing the same complaints murmured (muted, more anonymized and filtered) inside the company, but saying, "whatevs, they'll stay for the paycheck", and people start walking away from the paycheck and announcing it, it might sink in.
Of course, when leaving Google for Microsoft, it's hard to claim that culture/mission/vision are really the reason for leaving, as opposed to: MSFT offered $X,000, and GOOG managers said "you're not worth that to us"
Of course, when leaving Google for Microsoft, it's hard to claim that culture/mission/vision are really the reason for leaving, as opposed to: MSFT offered $X,000, and GOOG managers said "you're not worth that to us"