It's always interesting to me to see the fonts used for movies are often quite common ones. Papyrus may be seen as the Avatar font now, but it's used a whole lot more.
I like to start from a font and then change it up from there to give some personality to a logo, while maintaining some familiarity (and piggybacking on the expertise of those font designers too).
The Papyrus typeface seems to have been coopted to reflect religious sentiment, to some extent. In other words, I've mostly seen it on some texts with some kind of religious tones --a book, a flyer, etc. Not sure how that happened.
It makes sense given that most religions are founded upon very old texts in very bad condition. Papyrus is a font designed to mimic very old / damaged manuscripts.
I like to start from a font and then change it up from there to give some personality to a logo, while maintaining some familiarity (and piggybacking on the expertise of those font designers too).