As I mulled my own cognitive processes, I speculated about the following possibility, which may apply more to small businesses than large: the academic/deep-solver (PhD or whatever) doesn't understand that the problem is often not well-defined enough in a business situation to warrant spending the resources for an omnipotent solution. The problem isn't really defined until the Market has a voice. Sometimes, the thing you thought was important isn't really important, the thing you blew off (or, in my most recent case, the thing I thought I was replacing the need for) turns out to still be quite important.
Code it. Show it. Then, with luck, you'll know what the problem really is. At least, that's been my experience (but I'm still relatively new to this game).
Code it. Show it. Then, with luck, you'll know what the problem really is. At least, that's been my experience (but I'm still relatively new to this game).