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I read all these complaints and they boils down to "I want to read this content but those ads really slow me down/annoy me." "The content publisher really picked some bad advertisers!" "They should try something that provides me with value."

The value the content publisher provides you is content. If you block ads on an ad driven site - what value do you provide the content publisher? But running a site, maintaining it, getting new content, building new features that all costs money. When you block ads you're simply not paying for what you're using.

If the ads on a site outweigh your tolerance - Don't go to the site. But if the content is there and you want to read it - well the cost of entry for most "free" sites is a few ad impressions. Ubiquitous ads was the most transformative thing to happen to the web. The bills need to get paid and ads do that without requiring everyone to put in their credit card.




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