Here is my startup idea: an ad company that also allows people to register and pay a few pennies per article in order to turn off all ads for anyone participating in the network, and for a little bit of premium / exclusive content that nobody else gets access to.
You set the price high enough that sites will want to actively switch to your network, since the premium users are worth a little more than the free users. And you require as a condition of membership that 1 article in 50 (or whatever) is premium-only content.
You set the price high enough that sites will want to actively switch to your network, since the premium users are worth a little more than the free users. And you require as a condition of membership that 1 article in 50 (or whatever) is premium-only content.