People initially flocked to Google because their search returned the best results, now here come the marketers calling it a "brand".
You know what a brand is?
A brand is just the business counterpart of a person's name. My name is a proxy in other people's minds for my professional reputation, but this doesn't give me loony ideas about "investing" in my name, making it more "catchy" or somesuch crap.
Sorry for being confrontational: I'd like to hear a marketer's honest response to unfiltered thoughts of this kind.
You know what a brand is?
A brand is just the business counterpart of a person's name. My name is a proxy in other people's minds for my professional reputation, but this doesn't give me loony ideas about "investing" in my name, making it more "catchy" or somesuch crap.
Sorry for being confrontational: I'd like to hear a marketer's honest response to unfiltered thoughts of this kind.