Referly CEO here - We've been headed in this direction for awhile, but just crossed over (with the new tagline) about a week ago. An in-depth blog post from me about the change and our new direction, plus a ton of stuff we learned, is forthcoming - probably this weekend if I can sit down for a few hours and knock it out. I'd really appreciate any feedback you have on the new experience, both as a reader and as a contributor (if you decide to go that far).
I'm curious about how YC and your other investors influenced the pivot. Did you get good advice? What was the dialog like? Was code refactoring involved? Did this change your marketing strategy?