This guy is awesome! I bought his audio book and "loaned" the MP3s to a friend. He has since begun re-writing many of his essays, AND has enrolled for a $3,000 summer course with Zinsser in NYC. If that's not a ringing anti-DRM endorsement, I don't know what is.
From Wikipedia: The Baader-Meinhof phenomenon occurs when a person, after having learned some (usually obscure) fact, word, phrase, or other item for the first time, encounters that item again, perhaps several times, shortly after having learned it.
In this case, after finishing the book I noticed several articles on news sites talking about the author. Perhaps this would be better categorized under the recency effect.