SuperMac War Story 2: Get the Hell Outside the Building

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http://steveblank.com/2009/03/20/supermac-war-story-2-facts-exist-outside-the-building-opinions-reside-within-%e2%80%93-so-get-the-hell-outside-the-building/

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This is part of a great ongoing series by Steve Blank, author of 'The Four Steps to the Epiphany'

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Steve Blank is awesome... I highly recommend that book.