That's my point. What attitude would you expect from a CEO?
Their duty is to promote their business under all circumstances. Could he have acted differently? Sure. Bu that's just gossiping.
I'm not faulting Mason. I'm saying several non-verbal cues reflected the troubled state of his business. The sudden lack of transparency was very telling. Whatever was going on there, he did not want to talk about it. If everything were indeed hunky dory, he'd have responded differently.