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The only reason they pay is the marketshare firefox/safari holds.

If it wasn't google paying, it would be microsoft, with bing.

It would be a huge loss for Google currently. Don't doubt for a second that if Firefox marketshare falls under 5% Google will stop paying anything.




Don't be so sure. Google is also one of Opera's biggest clients, paying a significant sum to Opera for search traffic from their desktop browser, despite its much smaller desktop market share:

http://www.zdnet.com/opera-google-extend-search-deal-for-two...

Opera makes about $15M per quarter in revenue from its desktop browser:

http://www.favbrowser.com/opera-software-q2-2012-financial-r...


ok maybe instead of 5% i should have said "an insignificant market share" (5% is still pretty big)

Even Opera's marketshare is significant.

But just imagine, for a second, that 20% of the internet just gets to use bing instead of google.com because it became the default overnight. Outch.




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