Google was picked on b/c it was an easy target. I'm sure there are plenty of other fishing sites out there that don't use Google, yet those weren't blocked. This a seriously boneheaded way to go about things. Unless you are just going for media attention.
The underlying problem in this situation was that Google were so slow to respond to reports of malicious content.
The brief block on Google Docs has served as an excellent way to get attention and highlight a number of things that need consideration.