To link this thought to ryanwaggoners - it's not about whether to have a business card / whatever - it's just when it becomes important.
At the front end of a start-up, I agree it's procrastination, and in the very early stages of your business (especially if it's driven by your energy) anything more than the ten minute design is probably wasted.
BUT, eventually some of these things will pay dividends (as Ryan found with his blogging). My company had basic business cards for six years; then we decided it was a priority and invested. My business card now has a baby on it, and doesn't tell you what I do (business coaching).
Those people that get your 'plain black font' and put it in their pocket; they stop, examine my card, and start asking questions. It prompts a conversation. They remember who I am, and - now that I'm past start-up and don't need clients frantically - that's worth it.
At the front end of a start-up, I agree it's procrastination, and in the very early stages of your business (especially if it's driven by your energy) anything more than the ten minute design is probably wasted.
BUT, eventually some of these things will pay dividends (as Ryan found with his blogging). My company had basic business cards for six years; then we decided it was a priority and invested. My business card now has a baby on it, and doesn't tell you what I do (business coaching).
Those people that get your 'plain black font' and put it in their pocket; they stop, examine my card, and start asking questions. It prompts a conversation. They remember who I am, and - now that I'm past start-up and don't need clients frantically - that's worth it.