How do you get local retailers to participate? In my experience, small store owners are so self-involved that they don't want to put any time and energy (let alone money) into cooperation, and are utterly averse to innovation.
Basically, anybody I know who has ever tried anything in this area now thinks "fuck it, let them get killed by big chains and online shops", because there seems to be zero survival instinct in this industry.
Where I live, and I believe it's the same in most of the UK, shop owners still close their doors at exactly those ours when the consumers with any kind of buying power want to shop, despite all the competition. They don't even want the support of cold hard cash in exchange for goods, let alone anything "online".
Another way of looking at it: There are millions of businesses trying to target local businesses, and they're all calling many times a day. If you're a small business you have so many pitches coming your way, you have to say "enough's enough" at a point and focus on your core business.
Basically, anybody I know who has ever tried anything in this area now thinks "fuck it, let them get killed by big chains and online shops", because there seems to be zero survival instinct in this industry.
Where I live, and I believe it's the same in most of the UK, shop owners still close their doors at exactly those ours when the consumers with any kind of buying power want to shop, despite all the competition. They don't even want the support of cold hard cash in exchange for goods, let alone anything "online".