"Local businesses recirculate dollars in their communities. An analysis of bookstores in Austin showed that, of every $100 spent in a locally-owned store (Book People), $45 were circulated back into the community, whereas only $13 made its way back into the community when $100 was spent at the nearby corporate chain store (Borders)."
It's interesting they used book people as an example since they were a major force behind the "keep Austin weird" local business campaign.
It's interesting they used book people as an example since they were a major force behind the "keep Austin weird" local business campaign.