>I think in 2013 and beyond we will see social media spending go up, but we will also see a big shift from Facebook and Twitter back towards blogs as influencers
I'm not convinced that blogs ever stopped being "influencers," especially given how much Google traffic goes to blogs. I suspect that whatever metrics dendory.net and others are using, however, have understated the impact of blogs and probably have for a long time.
I do think we've seen blogs shift: people with long-form aspirations write them. People who just want to post links and one-liners that are only likely to be of interest to a small circle of people use Facebook and so on.
Certainly I've spent a LOT more time writing blog posts than I've spent on Facebook, but I'm also anomalous in this respect.
EDIT: I should've just written, "I think companies are catching up to what most of us already know about the differences in purpose in both readership and writership between blogs and Facebook."
I'm not convinced that blogs ever stopped being "influencers," especially given how much Google traffic goes to blogs. I suspect that whatever metrics dendory.net and others are using, however, have understated the impact of blogs and probably have for a long time.
I do think we've seen blogs shift: people with long-form aspirations write them. People who just want to post links and one-liners that are only likely to be of interest to a small circle of people use Facebook and so on.
Certainly I've spent a LOT more time writing blog posts than I've spent on Facebook, but I'm also anomalous in this respect.
EDIT: I should've just written, "I think companies are catching up to what most of us already know about the differences in purpose in both readership and writership between blogs and Facebook."