At the beginning of my current gig I was a one-person web development shop inside a larger agency. The agency has a team of quite talented print designers who would often be tasked with providing designs for web projects. Every single time I got a design from one of them it would contain impossibly small lorem ipsum. I would make it bigger during implementation, often resulting in comments of me "messing up the design", or having the type look "goofily large".
One of the primary reasons for the small type, I learned, was that they were used to seeing type set on an 8.5"x11" page. If you open up a magazine and hold it as far away from your face as a monitor would be, you'll see some pretty small type. They just wanted the web to work the same way.
One of the primary reasons for the small type, I learned, was that they were used to seeing type set on an 8.5"x11" page. If you open up a magazine and hold it as far away from your face as a monitor would be, you'll see some pretty small type. They just wanted the web to work the same way.