On: How To Build A Kick-Ass Growth Team

[roskilli]

A few who have used the term have mentioned it refers to scrappiness/hacking together, definition of the word hack is:

* to cut, notch, slice, chop, or sever (something) with or as with heavy, irregular blows

I think it's quite fitting

[neya → roskilli]

From Merriam-Webster, a well-known English dictionary[1]

A hacker is:

"a person who is inexperienced or unskilled at a particular activity <a tennis hacker>"

But this can't be the definition that these people are citing - Because, on the contrary, they claim to be 'experts'.

So, the next (apt) definition is, w.r.t computers:

"an expert at programming and solving problems with a computer"

But they don't program either. And citing just 'solving problems with a computer' is a very vague definition for a hacker. By that definition, even a 'data entry guy' would become a hacker.

so you see, the term hacker has nothing to do with marketing. It would be more apt if people call themselves 'marketing experts', rather than just 'growth hackers'. Sometimes, it could be mis-leading. For instance, observe:

    TOM: Hey, what did you do at your previous company?
    HARRY: I used to hack stuff.
    TOM: [Imagines: Wow, this guy must be a genius! wonder if he could find out Lena's Facebook password!]

See where this is going?

[1]http://www.merriam-webster.com/dictionary/hacker

[rfergie → neya]

"an expert at programming and solving problems with a computer"

These guys are experts at solving problems with a computer. Don't know whether or not they'd be classed as expert programmers