Firms such as Dot PR use two general methods:
1) Target "highly-active" users to promote their brands
2) Actually buy likes/ retweets until product goes viral
I think there is much to be said about creating a user driven experience in advertising, as demonstrated with PD3's O2 Academy campaign. Brands are easily forgotten so make them memorable!
Firms such as Dot PR use two general methods: 1) Target "highly-active" users to promote their brands 2) Actually buy likes/ retweets until product goes viral
I think there is much to be said about creating a user driven experience in advertising, as demonstrated with PD3's O2 Academy campaign. Brands are easily forgotten so make them memorable!