I think we have a different idea of what 'soft sciences' means.
Neurophysiology and psychology are science as much as physics and math. We just don't have the right formulations yet (we never may, but given the progress over the last 200 years I'd say it would be a bad bet to place limits on what we will ultimately find out).
To me soft sciences are cultural anthropology (cue cultural anthropologist disagreeing), political sciences and a whole pile of other interesting subjects that are not sciences per se but studies of interesting but ultimately non quantifiable subjects without falsifiable hypothesis.
If you want to crack the psychology of the way the debate shapes around subjects that are ultimately important to lots of people and where those people make decisions against their own interest you should study how marketing really works.
It is applied psychology with a twist, it's on how to use knowledge about people against themselves (cue marketing guru that is offended, I hope they won't be watching Bill Hicks). Marketing is exactly that, a way to sell people on something that doesn't benefit them and that they do not need.
Neurophysiology and psychology are science as much as physics and math. We just don't have the right formulations yet (we never may, but given the progress over the last 200 years I'd say it would be a bad bet to place limits on what we will ultimately find out).
To me soft sciences are cultural anthropology (cue cultural anthropologist disagreeing), political sciences and a whole pile of other interesting subjects that are not sciences per se but studies of interesting but ultimately non quantifiable subjects without falsifiable hypothesis.
If you want to crack the psychology of the way the debate shapes around subjects that are ultimately important to lots of people and where those people make decisions against their own interest you should study how marketing really works.
It is applied psychology with a twist, it's on how to use knowledge about people against themselves (cue marketing guru that is offended, I hope they won't be watching Bill Hicks). Marketing is exactly that, a way to sell people on something that doesn't benefit them and that they do not need.