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Of course he made the right decision! The CEO is Harvard Business School educated, "fluent" in English [1], and has mandated that all company meetings shall be conducted in English (even in Japan) [2]. Out of touch you say? Nonsense!</sarcasm>

[1] The reality is far from this, of course.

[2]http://asiajin.com/blog/2010/05/21/english-please-rakuten-ba...




I think part of the problem is that most 日本人 are 恥ずかしい about their 英語能力. So when someone isn't, they don't stop to think that it might simply be braggadocio.


I love the way they list out each member's Educational history http://www.rakuten.com/ct/aboutus.aspx?omadtrack=campaignint...

A very strict translation with no adaptation or nuance for the market they're entering.




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