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"We just develop software. no big deal" might just be extreme in the opposite direction, but there's a gap between "is really useful to people" and "changing the world" though that some people don't seem to see.

Things that I would call "world changing":

1. Improving education (e.g. Kahn Academy)

2. Curing disease.

3. Reducing/eliminating poverty.

etc.

Creating a B2B app that is used globally is not what I would call "world changing." It's obviously really useful to people and has great reach, which is something to be excited about, but "We're Changing The World(tm)" is over-stating your case.




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