The article feels like it's been written by someone who's never bought advertising before. Anyone in advertising could tell you about FBX.
FBX among other things allows Facebook to offer retargeted ads which have been shown to convert at a significantly higher rater than regular ads. As retargeted ads roll out to more users Facebooks ad revenue will go up with Facebook having to do practically nothing.
FBX among other things allows Facebook to offer retargeted ads which have been shown to convert at a significantly higher rater than regular ads. As retargeted ads roll out to more users Facebooks ad revenue will go up with Facebook having to do practically nothing.