> A demographic gets targeted just because it's under-represented.
How are these demographic categories themselves not entirely arbitrary? How is analyzing a demographic category as though the definition of that category were preemptively relevant not an exercise in question-begging?
If you conducted a study that indicated that people with odd-numbered shoe sizes were "under-represented", would you begin targeting that "demographic"? Why would you have been looking at people's shoe sizes in the first place?
How are these demographic categories themselves not entirely arbitrary? How is analyzing a demographic category as though the definition of that category were preemptively relevant not an exercise in question-begging?
If you conducted a study that indicated that people with odd-numbered shoe sizes were "under-represented", would you begin targeting that "demographic"? Why would you have been looking at people's shoe sizes in the first place?