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'We thought we'd sell 1,000': The inside story of the Raspberry Pi (zdnet.com)
139 points by dan1234 on Jan 17, 2013 | hide | past | favorite | 95 comments



>Putting these tools front and centre is designed to inspire tinkering.

I just got my first pi a few days ago -- I have had so much fun with it already. I'm working on a list of a variety of things I can do with it, as it has really sparked my creativity. I'll probably end up ordering several more for various tinkering.

The possibilities are endless as to what these cheap but powerful devices will allow the creative minds to come up with; very exciting!


I have encountered huge bugs with USB in the Pi for things as diverse as wifi streaming, network HDD sharing, bluetooth, webcam snapshots, and microphone access. I keep reading these rave reviews about the Pi and wondering: is it just me or is this thing practically worthless for anything outside of AV playback (for which it admittedly works well, at least for hardware-accelerated codecs)? What are you doing with your Pi that makes you so happy?


The article commented about USB bugs but goes on to say that most have been fixed.


I'm getting one for a monitoring dashboard. It's unfortunate that it doesn't have a VGA or DVI port (for me preferably VGA) and only has video output over HDMI. It would seem that if you were creating a cheap computer to be used to tinker and learn it would support video output that would be used to connect it to inexpensive computer monitors.

Thankfully adapters aren't that expensive.


HDMI and DVI-D are essentially the same minus audio, so assuming your monitor supports DVI-D and not just DVI-A, you can buy an HDMI->DVI cable from monoprice for less than 5 bucks.

Converting to VGA is pricier because of the D->A conversion required.


You may even have a spare adapter buried in your closet like I did. More and more graphics cards are coming with HDMI -> DVI-D adapters, you see.


Most (all?) TVs being sold today support HDMI, so I think the thought is that children don't have to buy a monitor too and can just plug these into their parents TV.


+1 -- one of the biggest hurdles I had when I got my pi was actually connecting to the thing. I don't have a TV, and neither do any of my friends.

Eventually I just brought it in to work and plugged it into one of the TVs we use for information display for our customers.

--

Since then, though, I've started work on this: http://raspihacker.com

The aim of this is to address some of the problems that I encountered with my raspi.


The popular pi distros usually support SSH by default.

Another solution would be software that finds the pi on your network. You could just use an ip scanner, but a specialized one could filter out any other devices that happen to be running an ssh server or listening on an ssh port.


The second thing you just listed is exactly what my remix does.


This is true. I've been buying $87 21" 1080p monitors with HDMI. That's pretty cost effective for a dashboard.


Would love to know where you're finding those - the cheapest at Newegg is $120.


They are noname imports. They are also 12mS TFT, LED backlight HDMI only. The OSC has 'contrast', 'brightness', and 'game', 'movie', 'computer' color settings. They look like these : http://www.alibaba.com/product-gs/333299683/color_television...


HDMI connector is also a darn sight smaller, which is good for limited board space, and probably cheaper than a D-SUB connector as well. (Remember, they were pretty tightly squeezed on budget)


Maybe it's just me but it seems to me that it would be more likely that someone would get their hands on an inexpensive used monitor to tinker with instead of using the family TV. An inexpensive monitor would also allow you to set up basically anywhere in the house.

I know when I was growing up I would not have been able to tinker using the TV for very long before someone else in the family would want to use the TV.


People still watched TV when you were growing up.


There may be an old TV in the garage which can take input from the on-board composite video output. Otherwise, it'll be $10 at Goodwill.


I don't think Goodwill even takes them anymore, they just end up paying to send them to the dump in the end. Their value has actually gone negative.


Garage sales. Those will have old TV's for the rest of the decade at least.


I know a guy in the industry, the Pi has been the object of very lengthy discussions about its connectors already, I don't think they forgot the VGA port.


Does it bother anyone else that anyone who thought they would "only sell 1,000" had to be exceptionally dense? A blindness to the marketability of a $35 linux computer stuns me, whoever that person is keep them them the hell away from the strategy sessions :-)

When they announced it I, and every single 'senior' engineer I talked to said exactly the same thing, "If they can pull this off they will sell millions of these." Granted the engineers designing the Pi were in diapers when the Apple II came out but a bit of history will show you that if you get a 10x jump in price/performance on anything the impact is large and profound. You can use it as an iron clad variation of the mouse trap quote "If you can build a mouse trap that is either 10x more effective, or 10x cheaper than the current solution, you will capture a significant portion of the mousetrap market."

1,000 ? Really? Did they even think about the Commodor VIC20 which was a crap machine but met the mousetrap rule and sold several million units?

I'm glad they've pulled it off, I've got 15 Raspberry Pi boards (5 of the 256M ones and 10 of the 512M ones) I have every reason to believe I can build any of a number of products out of them that would sell in the range of 10,000 a month. So they were just clueless. Now they know.

The next step will be more interesting. Looking for another ARM manufacturer to take the bet, whether its Samsung or TI or maybe Applied Micro. Will be interesting to see.


> Does it bother anyone else that anyone who thought they would "only sell 1,000" had to be exceptionally dense? A blindness to the marketability of a $35 linux computer stuns me,

Not totally. There was beagleboard and other such systems that were also popular with DIY/Makers, that could also run linux that could run fancy graphics, and were $50-$100 but they never took off like Rasp Pi has. Perhaps it was just the right time.

I also seem to remember that there were better PR. Words like 'credit-card sized' and 'desktop replacement' seemed to appear along with RaspPi more often whereas BeagleBoard had "embedded system" and "OMAP" and other technical jargon. Less consumer oriented so journalists couldn't relate to it and hence it didn't get as much exposure.


The BeagleBoard was a $150 board the Pandaboard $180, the "Chumby" was hackable at around $150 but not HD video.

The price was important. It is below the 'impulse' buy price for gainfully employed engineers. Most embedded systems are $200+ have complex setups, usually a costly IDE setup. They presented a pretty step learning curve, and even though valuable the challenge is the cost risk.

If you see a mousetrap that costs 1/10th your current mousetrap many folks are inclined to at least try it :-)


Hell it was in the impulse buy range for me and I'm a college student! :)


Hmm...I guess my memory isn't so keen. Maybe I was thinking of another system. It was called 'cherry' something but it was under but closer to $100. But I see your point.

Incidentally that 1/10th cost is one of the reasons I want to get into designing hardware so if you have pointers on that, it'd be helpful. :)


What kind of hardware(put parts on a pcb, design analog ICs, design digital ICs, something else?), and what do you know already?


It was the price that made it special. There were (and still are) dozens of boards just like Pi's with better specs but they all cost around $100.

There's a certain price at which something becomes "consumable" and you can buy one for each project instead of buying "the one" that gets moved from project to project. That bright line makes all the difference.

They are damn lucky they started with the $35 one and not the $25 one like they planned. It would have been (will be) much harder to keep up with demand when they become the same price as Arduino.


I think the scarcity also made it more newsworthy. I remember seeing blog posts and news items with comments like "I finally got one!".


The success of the Pi is really a textbook example of why you want good marketing, product management and strategic pricing plus a bit of timing/luck.

TI have had the Beagleboard since 2008 with a Cortex-A8, ARMv7 vs the PI's ARMv6 ARM11.

Nominally the Beagleboard was and is still is pretty successful, but the price tag was double the Raspberry Pi (or more in the past).

However, obviously the Raspberry Pi is wildly more successful at least in terms of popularity even though it is well behind the curve technically in the ARM SoC world.

The problem with the Beagleboard is that it was trying to undercut the EVM/development-board market. This is the world where ARM SoC vendors would sell boards with their SoC on it, sometimes as a reference design in order to ultimately get volume business in the mobile/embedded space. These boards typically cost in the range of 1k to 4k, the rationale behind the market price was that these boards were niche products in low volume and the customers didn't mind buying a few of these before developing their own proto-board with the chosen SoC vendor.

The Pi is pretty low spec, but clearly by hitting a great price point with slightly behind the curve but still capable tech they've won the low end market and a lot of mindshare. Of course whether that turns in to profit for Broadcom is a different matter... but who knows.


If Broadcom breaks even, that alone is good advertising, and it's charitable.


I disagree with you because it is confusing times for such a niche. This is a hobbyist product in a time where Radio Shack sells cell phones now. Due to globalization and recent hacker upswing, it was a great success, NOT something to be easily predicted in a strategy session. Go back to your meeting, :).


FWIW the exact same reasoning was used with the Personal Computer which was "Gee its not like non-engineers really need a computer so there really isn't much of a market for one." Seriously, that is what folks believed. And the folks making machines out of Z80's, 8080's, and 6800's really cleaned up for a while.

If you've noticed, we're making fewer and fewer general purpose computers (the trendy call it the 'post pc era') and once again the learning curve is steep and intimidating. Look how many Arduinos sold for $35, now you offer the same thing but it runs Linux at the same price point?

So at the very least they should have guesstimated that they could sell as many there were Arduino's sold. That would have gotten them to > 1M.


Thank you for the comment, as I did not live during the hayday of then(born in 1981 and had an electrician as a father). But regardless of what you are saying my point is still clear: Globalization and newborn tech and hacker mentality are souring; Not as much as when they started!


Not to be "that guy," but you mean "soaring." "Souring" is the exact opposite of what you're trying to say :-)


Hah, yes, sorry. Funny typo :)


I think I'd disagree back :). It is not a new or recent issue that the cost of development for mobile was notoriously expensive on hardware, there was a residual hope that emulators would suffice. Simultaneously there has been constant demand for hobbyists or industry to use commodity capable hardware.

I stated "The success of the Pi is really a textbook example of why you want good marketing, product management and strategic pricing plus a bit of timing/luck." as a round about way that corporations should sometimes make bold decisions which may not result in a direct profit.

Roughly knowing the cost of TI's SoC I would assert that TI would have been better off aiming their SoC/board combo at the right price point and perhaps with a detached org to support it.


Of course this is all interesting. But times are very different! Radio Shack hobbyists were at the forefront. There were not SO many of them.. but because the latest chips and other doohickies were fairly expensive in today's world, allowed Radio Shack to prosper. We are both on HN, so we are a bit different than normal population... Globalization changed that, I'm in NYC, you?


Frankly, I am not sure how many people actually have a good use for their Pi. I've got one, and I am struggling to find a use. I already have a NAS, so stuff like home automation and whatever I would first try to run via the NAS to limit the amount of computers that suck power.

In fact there is already a number of computers in my household that I could hack instead of the Pi. The router, the Wii, the TV, tablets, smartphones, older phones... - they all have small Linux computers embedded and often there are homebrew projects going on to make them hackable.

Right now there is also a plethora of new devices coming out that are also very cheap. For example, I have bookmarked the TP-Link TL-MR3020 Portable 3G/3.75G Wireless-LAN Router (http://tinyurl.com/akpbwb6 ) which somebody blogged about - not sure what kind of CPU it has, but it is 30€ (about the same as the Pi), comes with a box, power cable, WiFi and 3G. Presumably very cheap tablets (include a screen) are coming out of China, too.

Don't get me wrong, I think the Pi is super cute and it inspires me and makes me want to do something with it. What I mean to say is that I suspect it has become a hit just like other hits: by luck and random chance.


whoever that person is keep them them the hell away from the strategy sessions :-)

Don't know if they have those, the Pi foundation is not a business! (Last I checked)

Not to mention, based on blog posts around the time they were in development, the org was only a couple people.


Yes, only a couple of people, and originally as a sideproject. I met one of them in Cambridge, UK. They pivoted their `business-model' several times. Originally they wanted to sell hardware, but then became technically a licensor. (Somebody has probably written more about the history somewhere. What I know is from a talk given at a HN London meetup. The video might be online.)


This is one of the things I find fascinating about them, because the norm is to have some engineer say "We're gonna sell a bazillion" with no way of quantifying how they came up with that number. And it was also why I didn't think they would actually get into production at that price. But they did, and hey they might hit the bazillion unit mark :-)


Perhaps they contracted the estimators for the Nexus 4 to help with their supply predictions


I remember a similar story about the original IBM PC.


Two million dollars to design an open-source GPU on Kickstarter? Seems like an obviously great idea, assuming that the people behind it are competent enough GPU design, and that a mere $2m is actually enough. And that the project wouldn't be patent-litigated into the ground, of course.


$2 million isn't enough to design a reasonable performing GPU that can be sold at low cost. Just the salaries for the engineering staff and prototype builds will cost in excess of that.

A more realistic goal would be to get $2 million in a Kickstarter and pay a bunch of engineers to reverse engineer the drivers needed to drive an existing high quality SoC GPU. That way we can use existing silicon but have open source drivers. Open source graphics drivers are something that's very hard to find in the ARM SoC world today.


He said 2M from each of the people who complained ...


I don't think that was was what he meant; what he said ("I want $2m from all the people who've criticised me") certainly doesn't have to be interpreted that way.


Hi,

I'd love to start making systems like Raspberry Pi.

How does one start designing entire system boards like this? I know digital circuits and simple DC circuits.

What else do I need to know? I've heard of Eagle before but I don't know to do board layout.

Is there a resource for a kernel engineer to go off and get started designing hardware?


You always start with a schematic. Rip apart an existing schematic for a SoC system like a BeagleBoard or SABRE Lite. Then when you're ready, you feed this netlist into a board layout tool.

You'll find that most of these newer boards are a single massive chip that contains the CPU/GPU and all related I/O. There isn't much hardware to design anymore.

The rest of the board is either I/O connectors and their related parts (filter caps, pullups, etc), or support chips (eMMC, DRAM, Ethernet transceivers, etc).

Note that these SoC parts are usually highly dense ball-grid array (BGA) devices. This is pretty exotic stuff if you're just getting started with board layout, and we won't even get into RAM timing and trace impedance matching yet.

Pandaboard references (TI OMAP): http://pandaboard.org/content/resources/references

SABRE Lite (Freescale i.MX): http://boundarydevices.com/products/sabre-lite-imx6-sbc/

RPi Schematics (Broadcom SoC): http://www.raspberrypi.org/wp-content/uploads/2012/10/Raspbe...


> You always start with a schematic.

How does one get started making schematics? Is there a simulator tool?


While fairly basic, the Arduino boards are probably some of the most documented out there and would be a decent starting point.


That sounds like a plan.


Also check out the MITx/edX introductory electronics course:

https://www.edx.org/courses/MITx/6.002x/2013_Spring/about

(I did the prototype version last Spring: https://6002x.mitx.mit.edu/)


Look at KiCad (open source) or Eagle (free to hobbyist) for a schematic capture / electronic design. But for a starter in hobby electronics, you might start by following a blog like "Dangerous Prototypes" or "HackADay"


"Making a schematic" is more of a thing you do in facilitation of something else, like designing a circuit (or documenting a circuit you already built, etc). You say you "know digital circuits and simple DC circuits", but it doesn't sound like you have the necessity of the design part in your head as solid as it should be. It really sounds like you're asking how to get started in electronics and build complete circuits rather than tinkering with demo boards.

I'd recommend choosing a microcontroller, probably a PIC or AVR, in a DIP package and putting it on a breadboard (or are there even ARMs in DIPs these days?). Figure out how to program the chip directly, and get it running by hooking up its supporting components (power, crystal, etc). You can rely on schematics of others' designs for the same chip. At this point you should have similar functionality (blinking LEDs, etc) as if you were using an Arduino (AFAIK Arduino, that is). It won't seem like you've accomplished much, but the whole point is to get comfortable working with raw components instead of anything "magic" (although an MCU is quite magic).

You then want to get comfortable building other kinds of independent circuits on the breadboard, probably hooking them up to the MCU so you're able to use your programming abilities as leverage. I'd recommend starting to play with opamps next (and ADCs on the MCU), but if you've got some ultimate goal in mind (and you probably will), figure out what type of chips are meant to comprise that functionality, get some in DIP packages, and start making them work using manufacturer's application notes as a starting guide.

1. Analysis, both before and after, are much more important than for software. Imagine you're working on a program that modifies its own source code, with no ability to backup.

2. There are no magic black boxes. Every component and pre-baked solution is made up of sub devices that you can be familiar with. Abstractions are there to simplify your overall thinking, but when trying to debug, you are going to be thinking about eg what the specific circuit behind the pin of a chip looks like.

3. Eventually you'll be confident enough to know what parts of the circuit you should build out before even laying out a board, and which should be relatively straight forward to blindly fab. But this only comes with knowing your experience and strengths.

4. This stuff takes a long time to get right. Good luck!


Email me, I'll be happy to walk you through the process of getting your first board made. I'm also available on IRC as Kliment on the freenode network. It's an incredibly fun thing to do if you like attention to detail, and incredibly frustrating otherwise.


The hardest part is probably going to be power. A lot of the rest is just wiring up a bunch of components, which is complicated but not electronics-heavy. Datasheets are your friend.

My first suggestion is to get a microcontroller like a PIC and design a circuit board for something simple. Something like the SpiffChorder (http://chorder.cs.vassar.edu/spiffchorder/hardware), which acts as a USB chording keyboard with about a dozen components, might be a good start. Eagle is free for small boards.

The biggest hurdle here is probably getting your boards made--it'll be expensive and slow compared to everything else you're doing.


> The biggest hurdle here is probably getting your boards made--it'll be expensive and slow compared to everything else you're doing.

I guess it's a relative thing but compared to what it used to be I don't think getting PCBs made these days is expensive or particularly slow. (Well, slow is a couple of weeks compared to seconds for a compile cycle I guess...)

A few months ago I got two simple board designs fabricated at a couple of online PCB manufacturers and it cost under $20 per order with around two weeks for delivery from each vendor--for between three and ten copies of each design.

These are my notes on the experience:

http://www.labradoc.com/i/follower/p/notes-seeedstudio-fusio...

http://www.labradoc.com/i/follower/p/notes-osh-park-pcb-kica...


It sounds like you're trying to preach to a choir but talking to a de-converted atheist. :) Thanks for the link, though!

I've worked with embedded systems before, so it's not totally foreign to me.

But now, instead of programming a SoC or a board -- I want to MAKE the board! :D

I have a concept of how power would fit into an engineering system, but I mean

* How do I do board layout?

* How do I know which components to put on a board?

* How do I know what components go where?

* How do I test the system I want to build.


* How do I do board layout?

You learn an EDA tool such as Eagle, pick a board vendor, and produce a design that meets the board vendor's specifications. You submit an order, and get boards in the mail. It's like designing and getting custom t-shirts made, expect much more involved.

* How do I know which components to put on a board?

Mostly datasheets. Once you identify your subsystems (I want this micro, that USB interface, this video chip) you get the datasheets and read them to learn how to design the schematic for that part. How do you pick what micro or USB chip? I start by browsing hobbyist websites to see what is popular and digikey to see what meets my specs and is cheap.

* How do I know what components go where?

On a hobbyist board running in the kHz range? They mostly go where they fit. There are no rules, just guidelines- group things by how they connect, so you have less wire everywhere. Rats-nests are hard to design and debug, and component placement is the #1 way to fight rats-nest. Put central components (like the microcontroller) in the center. Put ports on the edge of the board. Put the USB chip next to the USB port.

* How do I test the system I want to build.

You build it. There's no simulation. You build it, and if things are wrong you figure out why with a multimeter and maybe an oscilloscope.


You can try breadboarding if you have a simple through-hole circuit. If things are SMD-only, you'll have more trouble.


I've been looking for a way to get around this for some ADC chips I'd like to use in a one-off. Proto-vantage SMD-to-DIP boards look great for that, if slightly spendy; Radioshack even sells a few varieties.


Power hard - how? It gets regulated 5V via Micro USB.


The power distribution on a board is essential to it running properly. The 5v needs to go into 3.3v and probably 1.2-1.8v as well. You need to make sure that any loads on the power net won't cause a momentary voltage drop below any component's tolerance. You also want to make sure that the components on the far end of the board will receive the same voltage that everything else is receiving. Next you want to make sure that any digital chips won't inject noise on the line and have their own power reserve via decoupling caps. These capacitors need to be speced out to block specific frequencies and placed accordingly. Also, grounding is super important to consider as you want to have a stable "0V" reference (for digital only designs this means having a dedicated ground plane, mixed analog and digital can have separate ground planes).

Now, for most hobbyist designs the rule of thumb is use a simple LDO and the recommended input/output caps (1-10uF) for it and use wide traces to route the power in a star like fashion. Also put a 100nF capacitor next to each power pin for noise and to serve as a power reserve.

More complicated circuits / circuits that will need to go through FCC will require more complicated power distributions. Most professional boards (with high frequency signals on it) that will meet FCC will be 4+ layers, with a dedicated ground and power planes. A PCB I just designed with an FPGA on it had something like 50 capacitors for just the 1 chip, with physical size requirements for each type (the smallest capacitors were 1mm x 0.5mm to block the highest frequency noise, anything bigger won't be as effective).

Don't let this deter you however, looking back on my first schematic/PCB designs I'm amazed at how much better I've gotten. Microcontroller designs with a few chips are very, very lenient. If you mess something up it will likely still work, but your performance won't be as good (i.e. if you use a built in ADC it may not be as accurate, or you might not be able to reliable run it at it's max clock speed)


I forgot about that part, I was thinking back to my experiences at a hardware startup. The battery circuitry was only a small portion of the board, but it was the most complicated electrically.


Yeah, in the simplest case you can battery power a pi with one of those rechargable battery-pack usb chargers meant for cellphones. Those require absolutely zero technical skill, start around $20, and it looks like they can power a pi from a few hours to more than 10.


I bought a Pi for unknown reasons initially. It's currently serving as a cheap VPN server now though and is handy for running scripts that need to be on all the time.

Perfect little "server" for £25, can't beat it really.


I bought one for a NAS. Funny thing about the Pi as a server is, it's less powerful than every client that will ever connect to it.


That's not that new for servers - home NAS boxes don't need much computing power, routers & printers are often HTTP servers to allow configuration, and there are those plug computers that presumably get used as servers.


Yeah. It's funny in my case, though. I'm writing a music streaming web app and not sure yet if the RPi will be able to transcode formats in real-time, so have pondered using decoders in JavaScript, e.g. [1], instead. Normally this would be an obvious task to do on the server side.

[1]: https://github.com/ofmlabs/flac.js


Perhaps this isn't the best place for this question, but I know that this is a community of hackers and I can't think of a better audience for it.

I've been eyeing a Raspberry Pi board for some time, but I can't think of what I'd like to do with it. I have NO background in EE - I'm really just a programmer. But I think it would be cool to, say, somehow make a raspberry pi turn my house lights on and off remotely (or via some timer). Now I know that there's the GPIO port on the Pi, but... how do I use it? How do I wire it up?

I think that's my biggest challenge. I have lots of old electronics, and potential uses for the Raspberry Pi, but I haven't the faintest clue about how to wire it all together. Perhaps I'm way out of my element, but I don't even know where to get started. I'd love to see very, very simple Rapsberry Pi hacks using the GPIO ports to interface with existing electronics, so I can get some ideas and so I can learn.

I guess what I'm saying is: I think the Raspberry Pi is really cool for hardware hacks, but I've not got the faintest clue about where to start - only that I want to start somewhere! Does anyone have any ideas?


http://elinux.org/RPi_Hub tries to collect many links about RPi, with eye on beginners coming from different worlds. It really has plenty of highly valuable information; maybe not exactly easiest to navigate, but tries hard, and succeeding here is probably not an easy task to achieve in the end.

[edit] In simpler words: if googling doesn't help me, that's the second place I try to search (and sometimes even the first, especially if I already know the thing I need is there).


Hi - to wire up the RPi's GPIO to a mains power switch, you need a relay board to toggle a high voltage switch. See this project:

http://www.progetti-hw-sw.it/raspberry.htm


My son and I want to start getting into robotics (probably starting with mindstorm). I'd like to encourage him into programming. Is there a way I can put the two of these together? Alternatively, if you had these interests/goals as requirements, how would you solve them?


At least back when I was doing mindstorms stuff (pre-NXT), there were a number of projects that would let you compile alternative languages into mindstorms bytecode, therby giving you a rather more capable environment than LEGO's. I used NQC[1], some quick googling suggests it's been succeeded by NXC[2] for the newer NXT mindstorms stuff.

I wouldn't say it's necessarily a good idea to jump right into a language like this though - even LEGO's normal graphical mindstorms environment will still serve to teach basic programming skills, and it's probably more approachable for a novice.

[1] - http://bricxcc.sourceforge.net/nqc/ [2] - http://bricxcc.sourceforge.net/nbc/


If you are more robotics oriented, start here: http://www.arduino.cc/ and skip the Pi.


why? you assume that they have a computer already.


Um... he did post to HN... so... yeah, I guess maybe he could be doing that from the public library.


I ordered a raspi and made an android controlled toy car. Now my company has ordered 6 and we will be giving them away at PyCon this year.

Gauging by how badly I wanted one before they came out I could have told you they'd sell significantly more than 10,000


Interesting glimpse of the nuances of the Broadcom/Raspberry Pi Foundation relationship.


This is pretty much an advertisement and the article hardly has any original content. What is this article doing on HN? Raspberry Pi is a well funded start up and the false modesty is really transparent.


A startup.... charity organization?

I mean, I suppose that could technically be considered a thing, but I don't think it is really in the spirit of most startups considered in HN. It's not like they are a profit driven enterprise.


Perhaps sort of like Mozilla are masquerading as a charity?


I see absolutely no evidence that the Raspberry Pi Foundation is unsavory in any way.


Yeah, they totally knew what they were doing. Hence the smooth scaling up to filling the demand for 100,000 on the first day. I remember my personal smooth shopping experience.


Sarcasm? I bought on the first day, and it took 8 weeks for my order to be shipped; friends who ordered later waited 17(!) weeks for their pi


Yeah, I wonder how much customers they lost because of the supply problems. I was very existed on the day it started selling (or DDOS those two sites), wanted to buy two. But I wasn't able to, so I waited few weeks until I could place an order, but my interest faded with time, and as of now (almost year after they started selling it) I still don't own zero respberrypis.


The "well funded start up" bit is demonstrably not true. (who is it you imagine they're funded by? to what end?)

They've benefitted from some extremely skilled people donating a lot of their time and Broadcom selling their SoC to the project at cost for some free publicity/goodwill. There's nothing mysterious about it.


FTA:

from booking factory time to purchasing the chips — fell to the relatively modest resources of the Raspberry Pi Foundation, a charitable body initially funded by loans from Upton and five other trustees.

"That would have been fine at 10,000 boards [...]"

So right in the article he admits that they were funded for 10,000 boards yet they are surprised they sold 1,000? Considering how Raspberry Pi has been plastered all over HN from day one, it's not a surprise at all.


I don't know why you are so insistent having an uncharitable interpretation of the article.

"The first inkling of the fervour the credit card-sized board would create came in May 2011, when the first public outing of the Pi in a BBC video generated some 600,000 views on YouTube.

Upton and his colleagues revised their initial run of boards up to 10,000, thinking that would be more than enough to meet demand."

There initial plans were to produce far less than 10k. They were surprised when they had to adjust their plans up to 10k, and surprised again to learn that their estimations were grossly inaccurate.

Also, the earliest story here about the Raspberry Pi was from 2 years ago. "Day one" for them was 5+ years ago.


But they went public with it on May 2011 and made their decisions based on that. You're ignoring the fact that they are a well funded startup with industry ties to large chip manufactures.


Yes... when they went public they were surprised by the demand and changed their plans.

I really have no idea what in the world you think you are getting at.

edit: Ah, nice comment history. Not all there in the head I take it.


What's wrong with my comment history and why do you feel you need to reduce yourself to ad hominem?

I already stated my point. That his article is an advertisement and offers no new information and doesn't belong on HN, and that Raspberry Pi is being falsely modest about their success because they have a lot of resources.


If you think an article is not best for HN, flag it and move on. Personally I found it to contain plenty of interesting information. Funding should by no means make you take success for granted, it is idiotic to think otherwise.

Your comment history looks like the comment history of a troll. I'm probably wasting my time here.


> Funding should by no means make you take success for granted

Nice strawman. You are obviously the troll here.




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