The concept is interesting, although OkCupid actually launched this service in 2007 and it never really caught on. I'm guessing that they're betting mobile will change things significantly.
What I really don't understand is why the design is so bad. OkCupid has always looked reasonably impressive (at least in my opinion), and this new site feels flat and amateurish. The mobile apps don't look good either.
It almost feels like they've fallen for the new "me-too" trend of exceptionally flat design, inspired by Metro, but the execution here is just not good. The typography is particularly bad. Maybe it's just me, but I think it could really use some additional polish.
Seems like they're trying to keep an extremely casual image, although perhaps they went a bit too far. I did find myself basically squinting at things.
What I'm really confused about is the mechanics. Does someone have to select me, or is this some algorithmic match-up? It gives the impression that a computer will say "hey, you both said Thursday night and look reasonably compatible, you two kids have fun" but then also gives you the option to browse and select dates as well.
What I really don't understand is why the design is so bad. OkCupid has always looked reasonably impressive (at least in my opinion), and this new site feels flat and amateurish. The mobile apps don't look good either.
It almost feels like they've fallen for the new "me-too" trend of exceptionally flat design, inspired by Metro, but the execution here is just not good. The typography is particularly bad. Maybe it's just me, but I think it could really use some additional polish.