I understand the commercial need to make money, but if you have to trade your credibility in for the cash, it is probably a sign that your business model is over. Time to close the doors, or find a realistic method of finance.
The Atlantic used to make money by being reputable and engaging.
They could easily decide to make money by making money. I'd miss them, but one day someone will say "The Atlantic is still on the web" in response to a similar comment.
