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There is a lesson to be learned here about using third-party vendors in sensitive parts of your business.

IF you're a news outlet and you're going to let people publish "sponsored stories" and promise them the ability to moderate comments, AND you use a third-party add-on from a comments vendor, THEN you should not be surprised when an employee of that third-party company is allowed to leave whatever comments they like — no matter what your agreement with your client says.

Of course, I'm not sure that if you're a news outlet it's a good idea to let people publish sponsored quasi-news content. Newspapers have been pushing the envelope on this in the last couple of decades — remember in 1999 the LA Times upset their own staff's sense of balance when they printed a 168-page supplement on the Staples Center and split ad revenue 50/50 with the Center (http://www.pbs.org/newshour/bb/media/july-dec99/la_times_12-...).

But if you're gonna do this, you've really got to do it right!




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