They were originally a reseller of the Korean small batch monitors and decided to seek their own distribution channel. The company is focused around gamers (hence the questionably cheesy name), offering an "overclocked" model capable of reaching 120Hz refresh rate (which lets you play games at 120 frames per second), but I use their ME model (60Hz, but multiple inputs, including Display Port) for my office. I had nice screens before, but the Overlord screens have blown me away so far. The real estate is fantastic.
In the display world, Apple, Dell, and Samsung pretty much get top pick of all display panels being created for 27" IPS screens; so other brands have to settle for panels that aren't rated at A+ (which means no dead pixels, no ghosting, no light bleed, etc). Most A- and A panels might have a small (nearly indistinguishable) amount of bleed or one dead pixel.
The reputable resellers or new brands offering these screens typically offer a 'Pixel Perfect' guarantee at a small up-charge ($20-ish) to guarantee the screen was inspected and had no dead pixels in the warehouse before shipping to you.
I'm not an expert by any means, but I did substantial research before purchasing.
They were originally a reseller of the Korean small batch monitors and decided to seek their own distribution channel. The company is focused around gamers (hence the questionably cheesy name), offering an "overclocked" model capable of reaching 120Hz refresh rate (which lets you play games at 120 frames per second), but I use their ME model (60Hz, but multiple inputs, including Display Port) for my office. I had nice screens before, but the Overlord screens have blown me away so far. The real estate is fantastic.