If you product is junk then nobody will buy it (within experimental error). Steam sales consistently pull in a heap-load of sales and there's been lots more this year than the previous. I think if say COD9 would be $10, not $60 it would sell many more copies; go below $10 and it's at the "whatever dude" pricepoint.
Regional pricing could also be used, if the company is greedy. People living in low-income countries aren't really going to be able to afford $60 for a game, but it were $10 for them, they might.
Regional pricing could also be used, if the company is greedy. People living in low-income countries aren't really going to be able to afford $60 for a game, but it were $10 for them, they might.