Wouldn't selling BCC to the school as an enterprise software (rather than for an individual teacher) bring more revenue?
Yes. I could sell BCC to a school district for maybe $250. For the same amount of work, I might be able to sell a hospital system AR for $10,000. A month. (Six years ago, when I started selling BCC, enterprise sales wasn't an option -- I could never make a phone call with customers and didn't know how to even get started with it.)
Also, maybe a 5$ / month to get the "best bingo card of the month" would be useful for them.
If I were starting the business from scratch today, I would certainly build in a recurring revenue component. It doesn't make sense today, as growing BCC revenues is not the path forward for the business, and the development and CS headaches associated with it swamp the marginal revenue.
Lastly, why not cut the price a little if the teacher recommends it to a couple colleagues?
My experiments with getting teachers to recommend BCC to other teachers have, in general, been crashing failures. For example, I implemented "3 free cards for you and a friend if you refer that friend to BCC", along the lines of the Dropbox two-sided referral incentive model. That was a crashing failure -- it generated very few trials (probably since I didn't work on the UX for the viral spread nearly enough and probably because the market isn't really optimal for it) and of those marginal trials only 2 ever upgraded to the paid version.
Make sense, thanks. Yes.. I admittedly had the question "Why trying to sell bingo cards rather than going after a more lucrative products" but thought you had your own personal reasons for doing so.
Yes. I could sell BCC to a school district for maybe $250. For the same amount of work, I might be able to sell a hospital system AR for $10,000. A month. (Six years ago, when I started selling BCC, enterprise sales wasn't an option -- I could never make a phone call with customers and didn't know how to even get started with it.)
Also, maybe a 5$ / month to get the "best bingo card of the month" would be useful for them.
If I were starting the business from scratch today, I would certainly build in a recurring revenue component. It doesn't make sense today, as growing BCC revenues is not the path forward for the business, and the development and CS headaches associated with it swamp the marginal revenue.
Lastly, why not cut the price a little if the teacher recommends it to a couple colleagues?
My experiments with getting teachers to recommend BCC to other teachers have, in general, been crashing failures. For example, I implemented "3 free cards for you and a friend if you refer that friend to BCC", along the lines of the Dropbox two-sided referral incentive model. That was a crashing failure -- it generated very few trials (probably since I didn't work on the UX for the viral spread nearly enough and probably because the market isn't really optimal for it) and of those marginal trials only 2 ever upgraded to the paid version.