$100 per email seems really high for mailchimp on a list of 5k. Looking at their pricing they have a monthly rate of $75 for list sizes between 5k-10k. That may be an easy expense cut for you.
One of my consulting clients, who runs an email marketing service, nearly went ballistic when I told them about it. ;) The reason I pay per email rather than paying monthly is I have something like 70k BCC emails in the same account which I mail approximately never. That would eliminate the savings from switching to monthly billing over pay-as-you-go. I suppose I could either re-jigger things, purge dated emails, or open a new account, but "I saved a couple hundred bucks on X" is probably not going to be a line item in next year's annual report, right? I want to focus on things that will be.
If I were thinking things through I would have separate accounts for them. (n.b. Sharing SaaS accounts over several lines of businesses seems like a time/money savings when you start doing it but gets crazy later in operations, and God forbid you ever have to de-couple the businesses as e.g. a result of sale. I suggest not starting.)
you may want to consider doing sales webinars
Thanks for the advice. That is, indeed, on the list of things to try.
One of my consulting clients, who runs an email marketing service, nearly went ballistic when I told them about it. ;) The reason I pay per email rather than paying monthly is I have something like 70k BCC emails in the same account which I mail approximately never. That would eliminate the savings from switching to monthly billing over pay-as-you-go. I suppose I could either re-jigger things, purge dated emails, or open a new account, but "I saved a couple hundred bucks on X" is probably not going to be a line item in next year's annual report, right? I want to focus on things that will be.
If I were thinking things through I would have separate accounts for them. (n.b. Sharing SaaS accounts over several lines of businesses seems like a time/money savings when you start doing it but gets crazy later in operations, and God forbid you ever have to de-couple the businesses as e.g. a result of sale. I suggest not starting.)
you may want to consider doing sales webinars
Thanks for the advice. That is, indeed, on the list of things to try.