On a related note, there is a very real risk in larger, more bureaucratic, organizations that it becomes easier to be recognized for shallow work than for deep work, managers like metrics and the shallow work is typically very much easier to quantify - leading to the Dilbert "I'm gonna right me a new mini-van" scenario - or whatever the social media equivalent is.
I get the sense that a lot of organizations go out of their way to make sure individuals are recognized for shallow work, because we know by experience it's less self-fulfilling for most of us (if not outright boring).
I still proudly keep the multimeter I won for "Tech of the Month" (I was the tech who accounted for the highest percentage of time in the time tracking system that month.)
