Interesting. Even though around 20% of people didn't pay anything, they were still able to turn a profit.
I'd love to compare the results of this with other 'pay-what-you-want' schemes.
Edit: "We did all of the web design, video production, motion design, and copy writing ourselves, so these were free." I wonder if the cost of this would technically have put them at a loss (I suspect not).
"We did all of the web design, video production, motion design, and copy writing ourselves". Doesn't seem that hard to me. And we're talking less than a year's salary for someone skilled at any of those things, let alone all.
I'd love to compare the results of this with other 'pay-what-you-want' schemes.
Edit: "We did all of the web design, video production, motion design, and copy writing ourselves, so these were free." I wonder if the cost of this would technically have put them at a loss (I suspect not).