Ah, bingo. Yes, "it just works" and "it glides" are exactly what we're going for. Our version of the magic deploy button is "git push". We've got some great detailed posts coming up about this.
The thing that we've discovered is that instant and "it just works" are tightly related. If something takes minutes or hours to do (even if automated), it's likely that there are many steps involved - each of which is a potential point of failure.
Your last sentence rings especially true. Each step is a potential point of failure. I tried to set up cap and passenger one day but got stuck on a couple of steps. Sure I could have plowed through and gotten it to work eventually, maybe switched to a different computer or whatever but time is precious. The word "easy" is thrown around too casually in tech circles. Today I've got three domains running on herokugarden and it still shocks me how short the procedure is. Thanks.
The thing that we've discovered is that instant and "it just works" are tightly related. If something takes minutes or hours to do (even if automated), it's likely that there are many steps involved - each of which is a potential point of failure.