It's just as easy to imagine Google getting undercut by a big company. Yahoo, here's your opening.
I always thought of free Google Apps as the company's brilliant play to control the fabric of the business internet. Can you name anything in the digital realm more important to businesses and organizations of all sizes than long-form communication (email) and content and information-driven collaboration?
Sadly for new users and for Google itself, the company's actions reveal a failure to recognize Apps as anything more than a collection of inter-related services ready for more aggressive monetization. Management fails to see the strategic benefit and leverage afforded by controlling the online fabric of every new business that starts operating as a small team. It's the type of short-term and profit-driven thinking that afflicts so many companies as they reach the complacency of scale.
I always thought of free Google Apps as the company's brilliant play to control the fabric of the business internet. Can you name anything in the digital realm more important to businesses and organizations of all sizes than long-form communication (email) and content and information-driven collaboration?
Sadly for new users and for Google itself, the company's actions reveal a failure to recognize Apps as anything more than a collection of inter-related services ready for more aggressive monetization. Management fails to see the strategic benefit and leverage afforded by controlling the online fabric of every new business that starts operating as a small team. It's the type of short-term and profit-driven thinking that afflicts so many companies as they reach the complacency of scale.