I thought Apple got this concept but PR is more than just spinning half-truths on TV to make the company look good. The highest calling of PR is the ability to say "it will cost more than we made selling this thing to fix it, but we need to do it anyway."
Companies that care about their reputations have guys like that head their PR departments and listen to them when they say this.
Frankly, you expect this kind of behavior from companies that are costing on autopilot with no one willing to take responsibility for anything at the helm. It is surprising to see it from Apple.
Companies that care about their reputations have guys like that head their PR departments and listen to them when they say this.
Frankly, you expect this kind of behavior from companies that are costing on autopilot with no one willing to take responsibility for anything at the helm. It is surprising to see it from Apple.