Actually, that's not being cynical. A lot of engineering brainpower goes to the oil industry since it is so big. Almost any engineering company has oil and gas companies as their biggest customers. In comparison, hydroelectric is mainly maintenance and upgrades since most of the waterfalls have been built out.
Good point. The Norwegian oil companies are, in fact, swimming in money (mainly due to high oil prices), but getting oil up from the North Sea in 2012 is vastly more complex than drilling a hole in the ground and attaching a hose to it. There are lots of incredibly smart and dedicated people working in these companies.