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> you can test easily, cheaply, and fast enough to make a difference. > You can fix a critical bug that crashes your app on load 15 minutes after discovery (See Circa). > You can show 10 different landing pages and decide in real-time which one is working the best > for a particular user. You can also close a viral loop > . . .

I've always been skeptical of mobile-first, but so many people love their phones, I'd say if you know how to solve any of these problems (or the others listed in that paragraph), then that's a business right there. What an amazing list of pain points for anyone who wants to sell shovels!




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