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Here's a number of ideas on how Apple could "win" in the way we're apparently talking about:

(1) slash margins and sell the phone cheaper to carriers

(2) subsidize phones at point of sale with spiffs

(3) produce low price phones.

(4) slash their ecosystem commission.

(5) subsidize loss leader app and content promotions.

Yeah they don't seem very interested in doing any of these and "winning" by this definition. Why do people care so much about Apple "winning" like this when they've clearly rejected this model?




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