The article didn't appear to be speaking to a "big company". Those people already know the cost makeup of getting their $300k+ app done.
I think this article was speaking more to the smaller business that has no experience in app development but wants to take a plunge into the market. I deal with these smaller businesses here and there. They're often very unrealistic when contemplating the costs associated with app development. They're thinking $500, like that ad they took out in the local paper and they're often shocked when I let them know that their product vision is a couple of orders of magnitude different than their budget.
This article would probably be one I'd point them to in order to help them understand the investment that they're making, since it is an investment.
I think this article was speaking more to the smaller business that has no experience in app development but wants to take a plunge into the market. I deal with these smaller businesses here and there. They're often very unrealistic when contemplating the costs associated with app development. They're thinking $500, like that ad they took out in the local paper and they're often shocked when I let them know that their product vision is a couple of orders of magnitude different than their budget.
This article would probably be one I'd point them to in order to help them understand the investment that they're making, since it is an investment.